Law Of Small Numbers

When you only have three fans you need 100% of your fans to bring a friend just to have six people at the next show. And that’s a huge accomplishment but it’s still only six people in the room. It still doesn’t feel great and there’s no money in a six person draw.

That’s why building a fan base is hard. The law of small numbers.

The more fans you have there can be major growth even while it’s a smaller percentage telling their friends. (i.e. If you have five hundred fans and only twenty percent bring a friend next time, that’s six hundred people. That’s a jump.)

So yes. The beginning is the hardest part.

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Track Walkers

There are three old people who walk the track in the mornings at the community center by my house.

They’re not all quite the same age. They don’t all have the same stride. They all have different resting heart rates and ailments and interests.

And I’m sure each of their optimum walking paces are different too.

But they walk together anyway.

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"And I...

Will always love you”

The AND is really important to the I…a crucial part in making that chorus legendary.

It wouldn’t be the same without the pickup.

Maybe you don’t need a new chorus. Maybe it just needs to be setup better.

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Dramatic Effect

We probably use it more when we shouldn’t and less when we should.

»» For example…

When the show doesn’t go how you wanted it to go, there’s often plenty of (unnecessary) dramatic effect afterwards when rehashing it.

While the show itself probably could have used some more dramatic effect.

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Prepared Production

I showed up to a gig but my pre amp didn’t make it (the pre amp is what takes my signal to the big main speakers).

So we asked the production company if they had a D.I. box (a D.I. is another way to get my signal to the mains).

And sure enough they had one. It wasn’t on our production rider but they were prepared for my problem.

Being prepared often doesn’t mean having just enough. It means having a little extra…so you’re prepared.

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What Do You Want?

And what are you going to do about it?

If your answer to the second question is nothing, then change your focus of the first one.

Hum Love on Spotify and Apple