Relevant Boring Details

It’s tempting to want to share all the details of your great story. After all, they all matter. Every single little detail was a relevant part of making it happen.

But all the detail gets boring.

Consider this…every great story you love to hear, watch, or read has its own endless amount of details that the storyteller left out. That’s what makes it a great story. They tell you a lot but leave out even more.

So in order for you to tell a great story you’re going to need to leave out the relevant yet boring details too. More details don’t create connection…a great story creates connection.

»» This is a lot harder to do than it sounds.

 

Hum Love on Spotify and Apple

Songs On Repeat

There are plenty of new songs out there.

But there seems to be relatively low supply of new songs we wanna put on repeat.

There’s a thousand reasons for this, but the message to the artist is…there is still a need that you can fill. We’re all dying for another song we need to put on repeat.

It takes creating. It takes connection. It takes identity and consistency.

 

Hum Love on Spotify and Apple

Anticipating Tired

It’s still a heavy lift to write, produce, mix, and master a song…or an album.

And once it’s crossed over the finish line and release day finally rolls around…you will be tired.

Your energy will be zapped and all the promotion you once thought these songs deserved goes out the window. You won’t want to do it yourself and you won’t want to do the work of finding someone else to do it.

That energy vacuum is coming. Know that. Don’t mistake your lack of energy in the moment for a lack of love and true excitement for your project.

Make the plan beforehand. Hire the PR, video editors and photographers before hand. Have some easy goals lined up post release to help get some energy back.

It’s a lot easier to make a tired plan before you get tired.

 

Hum Love on Spotify and Apple

Best Burger

If you make the best burger in town you’re going to get tired of making the best burger in town.

And when you get tired of it you’re tempted to change it.

But no one who comes through the doors is tired of it or wants you to change it.

Keep serving the burger.

»»It certainly helps to like making the burger…but you don’t have to like it in order to serve it. Serving is a worthwhile motivation in itself.

 

Hum Love on Spotify and Apple

Long Outros

Long outros are good for messing around.

Messing around is good for coming up with cool little musical things.

Cool little musical things are good to add to throughout the whole song.

It might be worth giving all your songs long outros to begin with and see what happens.

 

Hum Love on Spotify and Apple