There’s a high end version of everything.
It might not be a lot different than the cheaper version but it’s significantly different.
If you want to be the high end version it’s worth taking the time to figure out what little changes need to be made. And there’s a good chance the tweaks you need to make are in the story you sell more than the thing you do.
»» If you get the blog on the website or RSS feed you just got a handful of posts at the same time. Had a little glitch on my end.
There was probably at least one time in your life that you found a twenty dollar bill in your pocket. It’s quite a thrill when you didn’t know it was there.
After you found it did you go check the pockets of every pair of pants and sweatshirts and jackets and duffel bags?
Finding money in your pockets is an unreliable way to make money.
It’s not only about finding something that works, it’s about finding something you can do consistently.
Growing up, report card day was a huge deal. Two main factors…
-the only thing that parents, teachers, and students cared about was the report card
-we were finally going to see what’s on the report card
One of the bummers about this is that it fooled us into thinking things were going to be that clear in the real world.
It turns out we wanted to talk about these more than we want to buy them.
When Toys R Us was going out of business it was headline news and everyone said how much the toy store meant to them and how it was so awful that it was going out of business. If everyone commenting would have instead just gone on a Toys shopping spree it would have fixed everything.
When the cartoon remake is announced (Lion King, Little Mermaid, etc), everyone is very excited. But then not many people go see the movie. It turns out the best part about the remake is the opportunity to celebrate and relive the original.
It’s one thing to get people talking...it’s another leap to get people spending their time and money.
Methods can be copied. And should be.
Madness cannot be copied. If you try you’ll get burned out.
These days it’s easy to dig into the method. Read the books and listen to the podcasts and watch all the TED talks.
The madness is much scarier…because there’s no method. There’s no one to properly set the dials of your personality and art to what the market might want.
You might get tired of what you’re selling but the people buying it don’t.
Your songs, your messaging, your vibe…it’s all gotta be something you truly believe in because you’re going to have to keep it going even when you don’t feel like it.
The socks, or headphones, or t-shirt you just bought…it’s new and exciting to you. But those people have been selling them for years before the message finally got to you. Thank goodness they stayed the course.