The part you worked hardest on might not be the selling point.
The part that is most important to you might not be the selling point.
The part you thought would be the selling point might not be the selling point.
The selling point is something that is true about your product that resonates with your market. It’s your job to listen to what they’re telling you and have the guts to refine your marketing even if it’s not one of your favorite aspects.
It used to be that getting your music heard was the only way to be known. Record stores and radio and live shows. You were luckly just to get the music out there. And you had to put your life into your music because that was the only way to share your life.
Then radio interviews and Rollingstone articles were invented and it became apparent very quickly that an aritst could get known for their lifestyle along with the music. And it was obvious that if people knew things about an artist life, then they’re more likley to buy the music.
And now it’s heavy on lifestyle. It’s easier for an artist to be known for their lifestyle than their music. It takes people a lot longer to listen to your song or album than it does to check out a few of your posts and decide if they’re into you. And if they’re into you’re lifestyle do they just want more lifestyle stuff or are they converting to fans of the music?
Selling lifestyle will always make your music more endearing to people once they dive into it…but what do you want to spend your time selling?
When a song comes on and you think you might have heard it before…wait for the chorus…then you’ll know for sure.
The chorus is what the song is known for. It’s what you’re suppose to remember and it’s what you DO remember.
If you get to the chorus and the song still doesn’t ring a bell, the second verse ain’t gonna help.
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So if the chorus is the most memorable part, why not move the chorus to the verse and write a new chorus?…that way you’ll have double the key ingredients for being memorable.
Because with rare exception, once you put anything in the verse slot it can’t help but be in the shadow of the chorus slot.
And…the things that make a great verse are different than what makes a great chorus.
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The chorus is what they’re going to remember.
The entire song is important but don’t get distracted by that.
Support the chorus.
A comedian’s super power is making people laugh.
But for a great comedian, the other super power is being able to make people feel comfortable when they don’t laugh.
We all have a picture of what the optimal response from our audience is…but when we don’t get that response, have we done the work for them to gladly give us another shot?
When a pro sports team isn’t winning enough games they fire the coach.
Did the coach need to be fired? Maybe…but firing the coach is a sure way to signal to everyone that we’re shaking it up, things are going to be different now, it’s a new day. The firing changes and resets everyone’s mindset.
For most of us we don’t have a coach to fire when we need a reset.
But we will need a reset.
»» And as you may have guessed, it’s best to know how to get a reset before you need a reset.