Eventually there needs to be something you do just because you like it.
Because too often (and without noticing it) we get caught in the cycle of ‘so that’...
I’m doing this so that it leads to that.
»» Even the most basic thing, sleep…we don’t sleep in order to rest…we sleep in order to fill our tanks just enough to burn it out again the next day.
Coldplay is very famous but they haven’t had heat in a long time.
Chappell Roan has a lot of heat, she may have fame for a long time. Or maybe not.
Heat is of the moment. Buzz. Top of the pop culture.
Famous (in this case) is more settled. Lots of options. A fixture in the pop culture.
When the label drops you
When the publisher doesn’t pick up the option
When the agent switches agencies and you get dropped in the shuffle
When the marketing team no longer feels like marketing
You get to take your show with you.
You may have given up some master rights and some publishing rights. You may have lost out on some gigs and spent too much money on marketing and PR…but the show…that thing you do when you get up on stage…
They can’t have that. It’s yours no matter what.
There’s a high end version of everything.
It might not be a lot different than the cheaper version but it’s significantly different.
If you want to be the high end version it’s worth taking the time to figure out what little changes need to be made. And there’s a good chance the tweaks you need to make are in the story you sell more than the thing you do.
»» If you get the blog on the website or RSS feed you just got a handful of posts at the same time. Had a little glitch on my end.
There was probably at least one time in your life that you found a twenty dollar bill in your pocket. It’s quite a thrill when you didn’t know it was there.
After you found it did you go check the pockets of every pair of pants and sweatshirts and jackets and duffel bags?
Finding money in your pockets is an unreliable way to make money.
It’s not only about finding something that works, it’s about finding something you can do consistently.