When There Aren't Enough People

If the right amount of people don’t show up to the show, who gets the blame?

The agent should have booked a different venue.

The promotor should have done more targeted advertising.

The label should have gotten the single on more playlists.

The publicist should have booked more interviews.

The band should have done more stuff on social media.

Building a live audience is important and all of the characters listed above play an important role. And you need the right people in the seats. But the only thing (and the best thing) to do once you’re on that stage is to put on a show that people will want to see again and tell their friends about.

Hum Love on Spotify and Apple

Who Is In Charge?

If you don’t know who is in charge, it’s easy to find out…

1- Take charge and make things happen.

2- Most of the time you’ll find it’s you.

3- If it isn’t you, who ever is in charge will be glad you did step one and probably put you in charge of stuff sooner or later.

Hum Love on Spotify and Apple

Ordering The Book

New Hum Love playlist on Spotify and Apple.

Ordering the book gives most people just as much of a thrill as actually reading the book, maybe even more so. The ordering gives the feeling of accomplishment…as though the magic has already seeped into your veins…it’s done what you wanted it to do.

Music isn’t like that.

Dragging a song into a playlist doesn’t give a thrill. There’s no magic in the dragging.

You have to listen. That’s the only way.

Hum Love on Spotify and Apple

The Medium

Nothing says ‘I’m glad you’re here’ like a sign on the wall that says ‘I’m glad you’re here’.

Nothing says ‘You’re a valued customer’ like the robot voice while you’re on hold saying ‘You’re a valued customer’.

Nothing says ‘New hit song’ like the voice on the advertisement saying ‘Check out this new hit song from…’

The medium says a lot about the message.

Hum Love on Spotify and Apple

A Twist Of The Phrase

Normal: What do you sing about?

More interesting: What do you sing of?

Normal: Let’s write a song we’ll be known for.

More interesting: Let’s write a song we’ll be known through.

Normal: I feel like…

More interesting: I feel…

A twist on the phrase takes us deeper.

Hum Love on Spotify and Apple

The Late Complainer

The song, the album, the project is almost done and the late complainer decides to speak up. Picking apart the whole thing. Listing all reasons why it isn’t good enough and doesn’t measure up to their (unspecified) standard.

Being a late complainer has it’s advantages…

The project is going to go out the door without all the complaints satisfied. And that’s the goal of the late complainer. Because it means that if the project fails, the late complainer gets to say those beloved words, ‘I told you so.’

On the other hand, doing all the criticism early on means you get to redefine what the project is going to be in plenty of time to satisfy the vision.

This is much scarier than being the late complainer because now you’ve built something that checks all your boxes…and now you’re going to see if the list of boxes you checked is going to work.

Hum Love on Spotify and Apple