If the right amount of people don’t show up to the show, who gets the blame?
The agent should have booked a different venue.
The promotor should have done more targeted advertising.
The label should have gotten the single on more playlists.
The publicist should have booked more interviews.
The band should have done more stuff on social media.
Building a live audience is important and all of the characters listed above play an important role. And you need the right people in the seats. But the only thing (and the best thing) to do once you’re on that stage is to put on a show that people will want to see again and tell their friends about.