What if you charged $500 per ticket for your next show.
That’d be pretty freaky right? Because what do people pay $500 per ticket for?
Something amazing.
Something absolutely pro.
Something they can’t get anywhere else.
Something they’ve been looking forward to for a long time.
Something that very well could be categorized as “the greatest night of my year”.
So…what would your show look like? What would you have to change in order to give them this type of value?
My guess is: if you close your eyes for a second and put the $500 ticket scenario in your head you probably have an uh-oh moment…a we-need-to-do-something moment.
Ok, you can open your eyes now…tickets aren’t going to be $500 to your next gig, but prepare like they will be.
p.s. Increasing the ticket price to $500 simply activates the part of your brain that is aware of the audiences hopes for the night. But the hopes are there regardless. The $500 brings renewed awareness and hopefully: action.
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com