In 1998 you didn’t have to promote the idea of CD’s and then in turn get people to buy your CD specifically. By then CD’s we’re the only game in town. All you had to do was promote your CD and that made perfect sense to everyone…the people were already trained in what to do with that information.
And the training of that information was very lucrative for lots of people.
Now it’s different.
Streaming.
It’s funny, perhaps the best thing artists can do for the long-term is not to promote their own music but to promote streaming as a medium, Spotify, Apple Music, etc.
Artists need more people subscribing to streaming. Once they’re there…once everyone is there, it will mean more money for everyone for a lot longer.
You will make more money when 100 million more people join streaming. If WE can make that happen, everyone wins.
Streaming revenue is forever (or at least for our lifetime). We need more customers subscribing to forever.
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com