ADVERTISE HERE.
That is a great ad on a billboard. It’s only two words and your mind fills in the rest of the blanks.
Your brains knows the string of events that have to transpire in order for the billboard owner to put YOUR ad on the billboard. The owner knows that. So he doesn’t clutter the billboard…which in fact makes the billboard more attractive to you!
Then someone buys the billboard (because the billboard “Advertise Here” ad was so streamlined and simple and connected so well) and fills it up with way too many words, messages, pictures, numbers, commands, requests and directions…while using a million different colors.
They think the location of the billboard will make their ad effective, when in actuality it’s effectiveness is tied to “Can this ad be easily and clearly consumed by people within a less-than 2 second glance as they’re driving 70mph?”
Which, “Advertise Here” is.
If you’re playing the High Note and put up show posters at the High Note, there’s no need to put the location of your performance anywhere on the poster! People will automatically know the location…all you need is there is your band and the date (not even the time).
Simplify.
Understand what the goal is for the marketing and advertising.
If you are concerned with YouTube plays, don’t put a lyric video AND a regular music video up of the same song and ask people to watch both.
Simplify. You want YouTube plays so tell everyone to watch ONE video.
Ok, you get it.
But will you have the discipline to implement it in real time.
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com