The goal isn’t to get them to give you some of their money.
The goal is to make them want to give you all of their money.
Ok ok, it’s a bit of hyperbole. But…
The goal is to get people to buy a ticket simply because you coming to town. Not because it’s the right price and the right day of the week.
The goal is that they must have the t-shirt. Not because it’s a good deal but because the feeling they get when they put it on is worth infinitely more.
The goal is that you make great stuff for people who trust that you’ll make them great stuff…so they don’t have to hesitate to buy. You give them the luxury of peace of mind when you’re the one selling. And if you’re selling them peace of mind, yes that’s worth all of the money.
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Drop me an email: gabe@gabethebassplayer.com