An artist releases a song, hopes to get fifty thousand streams the first day and GETS fifty thousand streams the first day…
‘Oh man, it feels really great. But it’s just an arbitrary number. Numbers don’t matter to me, it’s about connection with the fans and the difference the music makes to them. It’s just such an honor that anyone listens to my music.’
The next time around the artist releases a song, hopes to get fifty thousand streams the first day but gets seven thousand streams the first day…
‘This is awful. Why are the streams so low? I am a nobody. Why doesn’t anyone care?’
What was all that connection talk?!
It’s easy to act like we prioritize connection when the numbers are on our side…when the truth is in both cases it’s the number-prize that clearly sits atop the priority list, not connection.
