There are a few easy things that would attract a crowd almost every time.
But the point isn’t to just attract a crowd.
We want to attract a crowd doing our specific thing.
We want a crowd that is attracted to what we do.
We want what we do to serve the expectations wrapped up in that attraction.
We want to serve a crowd that wants to be served.
We get so busy attracting a crowd that we forget to serve our crowd.
