Switch to DirecTV and get $100 gift card.
50% off select new items at TopMan.
The special pre-sale code for the fan club tickets is: frontrow.
The offer is always great…the reality is so often less than great. You have to sign a two year agreement to get the deal, the items on sale are not the cool items, tickets close to the stage are available but not front row.
The fine print is a let down. The fine print takes the specialness away. Turns excitement into ho-hum. The details tell us the offer wasn’t really for us, it was for the person/artist/company making the offer.
What if instead of the fine print taking away from the consumer, the fine print added?
What if when people bought your VIP ticket, they got MORE access than expected, and there were LESS rules?
What if when people bought your deluxe package, they got a handwritten thank you card that wasn’t advertised as part of the package?
When they bought a pre-sale ticket they were sent two?
When consumers experience the details of what you’re offering, what do they find? More access, joy and fulfillment…or a list of limitations?
Is your follow through better than the advertisement?
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com