In a lot of ways it was easier when all it took was a big record label to solve our problems.
It was harder to get studio time, harder to get an album made, harder to get music out to people, impossible to be heard by the masses…but the path was clear and simple…get on a big record label…that’s your job if you want this to be your job.
And then came complaining about the big record label for a handful of decades…and now things are different.
Big labels are A path but not THE path. Now there is more than one path to get to where you want to go. It’s a blessing and a headache.
‘Will someone just tell me what I need to do next?!’…The answer to the question isn’t clear cut anymore. The answer to the question forces creativity and vision and risk and a budget.
