Did you really work with Jay-Z or did he just walk through the session once?
Did you really ‘share the stage’ with with Katy Perry or was it a festival?
Did the tour really sell out or did fifty one percent of the shows sell out so you round up?
Every artist has a one sheet, talking points, story lines. But if someone asks you to go a little deeper on the subject is it going to crumble? Sure the bullet point headline is kind of true but is it substantial or just a flimsy cardboard accomplishment?
Leading with the achievements you can substantiate may be a little less star studded but they’re solid.
Leading with paper thin half truths can be a lot more glamorous but if you fall off that high wire it’s an embarrassing nose dive.
