If you like The Killers you might like Coldplay.
If you like Ariana Grande you might like Sabrina Carpenter.
A good place to find new customers is by looking for already established things that you are similar to. It’s a good idea because in theory it’s easier for the customer to make the leap to you because the gap isn’t very big.
If you like Nelly you might like Tim McGraw.
If you like Aerosmith you might like Run DMC.
There’s a strange thing that happens sometimes where instead of reaching to your right and left for new customers, it can work to reach across to the other side of the table. Connections that are so out there they just might be true.
