As an artist, you’re the parent company…and within that company are several companies:
YOU Touring Company
YOU Recorded Music Company
YOU Marketing Company
YOU PR/Celebrity Company
YOU Publishing Company
YOU Writer Company
YOU Merchandise Company
These are just a few of the companies within your company, each one working together and separately. Each one (each team) needing to be built with care. Each one needing the right people to be hired on.
Each one having its own ROI (a term artists shun solely because of it’s stigma) whether in dollars, attention, referral or life experience.
And here’s the thing too…You might not need all these companies (and more) in order to have the career you want.
Maybe you only really want to build and fuel the Recorded Music and PR/Celebrity. Lots of acts do. Cool. But if you decide that, don’t be surprised that your Touring, Writing, Publishing, Etc, Etc Companies aren’t doing very well or are nonexistent.
Assess the companies within your company. How are they doing? Which ones need more attention? Which ones need to be shut down? Which ones need to be rebuilt?
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com