Right now the entire Spotify US Top 10 is Christmas songs. It’s all the ones you’d think would be there. The classics.
The only way to have a chance at getting in that Christmas club is to truly commit.
There have been a handful of artists recently who have made a real push to crack the Christmas song code. Putting out a Christmas album, pushing a single, doing a tour…and then doing that cycle a couple more times.
And they aren’t in the top 10. Not even in the top 50.
So if you do all the work but don’t get the Christmas hit, was it worth it?