If the word gets out that you love chocolate donuts, it’s easy and cheap for others to make you happy…and in return they get a good feeling from doing something special by having a box waiting for you in the green room, or at the hotel, or at the interview, or at the breakfast table.
On the other hand…if the word gets out that you love Italian cashmere sweaters, you’re never going to find one waiting for you in the green room. No sweater for you, no special feeling for them.
When the word gets out about you, how easily can others become a part of it?
