The idea from my last post was trotted out on full display at the Grammys last night so it’s worth circling back to.
(If you didn’t read it the basic idea is: Do they want more of what they already have? Or do they want what comes next?)
I didn’t watch till the end of the broadcast but by the time I turned it off I counted seven performances of piano/vocal or acoustic/vocal ballads.
That’s a lot.
We can thank Adele for ushering (back) in this type of song and performance a handful of years ago.
And a lot of the songs and performances last night were just fine.
Beyond that, I’m here to ask…
With such an explosion of emotional pop ballads, are you going to write and release another one in hopes that people want more of what they currently have, or are you going to take a guess that people want what comes next, AFTER the ballad wave?
Both are risky. And maybe you’ll try and do both. The second one is just more fun and interesting.
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Drop me an email: gabe@gabethebassplayer.com