Summer. The height of the music festival season. The height of…
“Is this band any good? I’m going to decide right now as I walk past the stage for thirty seconds…”
It doesn’t matter if you’re a well established act or a new act. No one gets a pass. You get the time it takes for someone walking past the stage to be compelling enough for them to stay. You gotta be good.
The truth is…you’ve probably got thirty seconds but their question is answered within five. And that interaction is what they’ll carry with them forever and tell their friends about when your name comes up.
