If your price is fluid you’ll spend a lot of time and energy determining what the price is going to be for this particular customer in this particular situation. Part of your job becomes negotiating your own price…and then you still have to do the actual work.
If your price is firm it takes the entire slog of negotiation off the table. Here is the price, let me know if that works for you.
Sure, if your price is firm you might miss out on some customers who had hoped you were a little bit cheaper…but in turn you’ll gain back all the time and headache you would have spent negotiating with each potential client along the way.
»» It’s worth mentioning that for whatever you charge you may miss out on some customers who had hoped you were a little more expensive too.
