What if FIVE was the the maximum amount of shows you could play per year?
If you could only play five shows you couldn’t just say yes to say yes.
You would have to really sit down with everyone and discuss what the criteria is going to be for a show that gets the green light. Because the price of wasting a Yes is pretty big when you only have five yes’s per year.
What’s at the top of the priority list for your five shows?
Money
Audience size
Venue size
Venue notoriety
Road lifestyle
Association with other bands
Appeasing promotors, agents, labels
Playing to the hardcore fans
Getting more new fans
If you only have five to spend, you get specific about what their value needs to be.
