That’s what most of us are looking for most of the time.
Whether it’s a band with a new song or a deli with a new sandwich…if we’re venturing outside of the same ol’ same ol’ we still want it to be kinda like the same ol’.
This doesn’t mean you can’t push your audience and take risks and be creative…but it’s helpful to have a gauge on how wide of a fresh and familiar spectrum your audience is hoping you’ll display.
