When people listen to your music and don’t like it, how do you get them to give you another chance?
Short answer…you don’t. You’re not going to swing those people back your way by a better promo picture and Instagram ad campaign.
You get another chance when their friends tell them to check it out again.
Word of mouth is always the best marketing…but after your first impression doesn’t go as planned, it’s the only type of marketing that makes a difference.
So make it cool and less risky for your fans to re-tell their friends.
