When people come see you play, it might be the only night of the year they’re going to see live music.
(And it’s almost certainly the only music they’re going to see this week or month.)
Why is this important?
Because even if it doesn’t always seem like it…they’re on your side. They have to be. They have to believe that when they expend a tremendous amount of effort leaving the house, getting in the car, parking the car, and buying the ticket…that it was worth the effort. Deep down everyone believes their time is important and how they spend it is important.
So they made it to your show. And your show might be the only show all year. There’s something in them that wants to believe. Give them something to believe in. Give them their reward.
