It’s pretty easy to gain a good reputation. Do good work, show up on time, contribute, be nice.
While it takes time for that reputation to spread, the real hurdle is coupling a good reputation with a specific reputation.
It takes guts to carve out a specific reputation because in order to be specific there are going to be countless scenarios in which you don’t get the call. And when the phone isn’t ringing we’ll do just about anything for the phone to ring…we’ll give up our desired specific reputation for the sake of short term gain.
But when you push through and build that specific reputation on top of your good reputation, the phone will only ring with the type of calls you are excited to answer.
