Half Chocolate

When you’ve melted the chocolate in the double boiler and you go to dip the pretzel rod, you want to keep your hand clean…so you only dip half the pretzel and then let it cool.

But now you force your guests to make a difficult decision…do they want to eat something they’re only going to eat half of? And what do they do with the other half?

You’re giving them exactly what they want but then you’ve included a version that they’re not really interested in. On the one hand, having an un-chocolated side might increase their love for the chocolated side…but on the other hand you should know that your guests just want chocolate on the whole thing.

It’s easier to give the people half of exactly what they want.

To go all the way you’re going to have to get your hands dirty and commit to a process that most don’t. But the guests will be fully thrilled…not just half way thrilled.

 

Hum Love on Spotify and Apple