It's The Thought That Counts

Why don’t we just exchange certain amounts of cash at Christmas? It would be much more efficient for everyone.

Because it’s the thought that counts. And the best gifts aren’t concerned with efficiency.

It’s the thought that takes it out of the transactional and into the creative and emotional…i.e. into connection. And as always it’s the connection we long for. To be seen, to be thought of and to be that for others.

 

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