In the beginning there were no links to click at all.
And then links showed up.
We have types we click. I click on this kind of link, I don’t click that type. But it wasn’t always this way.
We got trained. We didn’t always know what to do or what we wanted. But through recommendations, similarities, repetition, marketing, curiosity and time we now each have our types.
Why does this matter?
Because you want people to click on your stuff and you’re frustrated that not enough of them do.
You need to train them.
Make it fun and part of the culture for your people to click/interact with your stuff the way you want them to.
Do you want comments? Click through? Plays? Likes? Shares? Emails? Phone calls?
Do things that cause the type of interaction you want and over time the results (ie. the culture) you desire will bloom.
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Drop me an email: gabe@gabethebassplayer.com