The only way to market and promote right now is through your existing culture.
Your culture + consistency is the only thing that will work (and by work, I mean beneficial for both you and them).
The only people listening are the people who already want to listen to you because of the culture and vibe you’ve already created coming into the month of March.
To target people beyond that, you will stick out like a very unwanted sore thumb.
Shouting louder just doesn’t work right now. Shouting at strangers is more pointless than ever. The only people you will effectively communicate with right now are the people who are already gathered around you.
That’s ultimately a good thing.
***And culture isn’t something you can fake and it’s not something you can develop quickly. i.e. all the emails we’ve all gotten this week from companies who care about us but we haven’t received a valuable email from them in years. When times get tough it becomes really important that you started developing your culture (and who you want to be during tough times) a couple years ago.
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Drop me an email: gabe@gabethebassplayer.com