Be very clear with yourself (and your team) about what your social media channels are for. That way when you’re at a social media crossroads you’ll already know what to do.
Your channels weren’t made to be for everything. They weren’t made and designed in a way for the world to experience every facet of who you are and what you do.
So if they’re not made for everything, you have to choose what you’re going to leave out and what you’re going to put in.
The ironic thing is…the quicker and better you can answer this question, the quicker and better we can get to know you and be remain connected.
»» The more specific and consistent the better.
