A new favorite shirt is rare. It’s hard to even go looking for a new favorite shirt. A favorite shirt checks all the boxes and more…the look, feel, colors, cut, sleeve length, sleeve circumference.
But the person who finds a new favorite shirt is the person who has their eye out. They know it’s unlikely but they take a stroll through the mall or the boutique or buy a few things online knowing it might all get sent back.
Most people aren’t looking or hoping for a new favorite shirt. They have a few they like and are in the market for a few more like those ones.
And then there’s a group of people who will wear whatever shows up. Whatever their Aunt Sally got them for Christmas. Whatever is in the swag bag. If it’s a shirt with a neck hole and some sleeves then it’ll work.
Who do you make shirts for?
