There’s one kind of person who will watch a football game
Another kind who watches the same game a second time
There’s one kind of person who spends a little more than the gift card amount
Another kind who spends a tiny bit less
Theres one kind of person who enjoys ketchup
Another kind who enjoys it even when it’s green
There’s one kind of person who buys a faux leather jacket
Another kind who buys a real leather jacket
There’s one kind of person who enjoys a cup of coffee
Another kind who pays attention to the roast date and elevation of the bean
There’s one kind of person who will watch Seinfeld reruns all night
Another kind who will pay top dollar to see Jerry live
There’s one kind of person who wouldn’t turn off your music if it came on
Another kind who will choose to listen to your music on purpose
There’s one kind of person who will choose to listen to your music
Another kind who wants to see you play it live
There’s one kind of person who will come to your show
Another kind of person who wants to talk to you afterwards
There’s one kind of person who will listen for free on Spotify/YouTube
Another kind who steals/downloads music for free
There’s one kind of person who thinks they have the best phone
Another kind of person who believes they have the best phone
There’s one kind of person who will listen to the Serial podcast
Another kind who will host a listening/debate party
Each one of these groups displays a distinct type of lifestyle, trust and loyalty. Each one of these is a fine type to be.
What type of people gravitate to your song/product/picture/event? What type don’t? Find answers to both of these questions, not one or the other.
