New artists are starving for attention.
‘If people would just pay attention we could get this thing off the ground.’
And often the proposed solutions revolve around making it more comfortable for people to walk in the door, click on the link, check out the video.
‘How can we make people comfortable?’
But what if you went the other way instead?
What if you created sharper edges, took a firmer stand and went to the extremes…creating discomfort for many, thereby making it the perfect a select group.
I listened to a podcast a while back with Shep Gordon who managed Alice Cooper. Their strategy was simple…They figured out all they had to focus on was getting parents to hate Alice Cooper and then the teenagers would come running.
