If you knew the audience was on your side you’d probably push the envelope a bit more…because after all, they’re on your side.
But it turns out the best way to get people to pick a side in the first place is to push the envelope a bit more.
So the answer to the question of…’What would you do differently if you knew the audience was on your side’ is very similar to what you should start doing regardless of whether or not the audience is on your side…and will help to get the right people on your side.
