If I’m looking for a wedding band I don’t want one that claims to be great but only charges a few hundred dollars. It’s weird to claim to be great but not charge a great price.
There’s a reason there isn’t cheap drive through caviar (well more than one reason). Spending way more money and sitting down at a table with a white table cloth make the caviar taste better.
Do you want some time with the free therapist or the one who charges hundreds per session?
Price can be a tricky thing. No matter what price you charge, it attracts certain people and detracts others.
But chances are you need to raise your prices. And maybe by a lot.
