A handful of years ago Puff Daddy or P Diddy or Diddy came out with an album. The first single didn’t catch on and around that time I saw an interviewer ask him how the album was doing.
He said they decided to take the slow build approach but that this would be his biggest album yet.
Two things…
-An artist doesn’t typically go on a multi city media blitz to make everyone aware that they’re employing a slow build approach.
-The album has yet to blow up as of 2021.
I don’t think Puffy was taking the slow build approach. The first single failed to meet his expectations and so it looks better if he claims he didn’t have huge expectations to begin with.
It’s hard to measure a slow build.
It’s hard to create a firestorm.
Whatever you actual plan is for your single or album or video, be clear about it. Decide what success looks like and move in that direction. And if it doesn’t work, don't lie to us don't lie to yourself. Simply try again.
