It would be impossible to get ten thousand people together on a Saturday morning in Nashville to go for a run.
But when you call it the Music City Marathon, the people just show up.
When you call it a marathon people know there’s a finish line. And they know where it is. It’s not just a finish line for the run that day but a finish line for the five or six months of training leading up to the marathon.
A clear goal, easily measured and a specific completion date. And you’ll be with other like minded people on the journey.