Last night I bought a gray denim jacket on the internet.
Today I got shown advertisements for that jacket everywhere I went online.
But I don’t need to be told I need the jacket anymore. I already have it.
I need what comes after the jacket.
Of all the clothes on the internet the great algorithm in the sky is showing me the one article of clothing that I’m definitely not going to buy today.
It’s a lot more fun to sell to people who want and don’t yet have what you’re selling.
And if they already have what you’re selling, try selling what’s next.
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabe@gabethebassplayer.com