Whether the goal is selling hope, humor, light heartedness, work ethic, relaxation, excitement, rebellion, contentment…if you really want to do it, you have to take it seriously.
Be serious about hope. Be serious about humor. Be serious about light heartedness…Whatever your thing is, it’s serious business. Take it seriously.
In order to have a chance at someone adopting even a drop of your idea, you have to be the one who is constantly in it. Living it. Connected to the message. Letting the message resonate deep inside and letting it grow so that it can’t help but spill over into real life.
»» The real trick is to take it very seriously but not take it very personally.
