We want sincerity…OR something that looks enough like sincerity that we can’t tell the difference.
Because if we’re getting what we want, we don’t care.
Why does this matter?
Because it points toward the idea that we can care for our audience, our people, and our clients without constantly carrying a burden of questioning our own sincerity.
If ‘acting’ sincere is enough to connect and convey our care, then acting can be enough.
»» And acting just might get us better at the real thing.
»» And if we’re better at the real thing we’ll be better at calling on those skills when we don’t feel like it.
