It might seem crazy but…Eventually we will move on from releasing one single at a time.
We’ll move on. ‘The way it is’ will change again. Something longer, shorter, more collaborative, more imaginative, more immersive, more immediate, more personal.
A couple interesting problems with the vast majority of artists only releasing singles these days is…
What should we listen to next?
Where does the single fit into the artists’ landscape?
If singles are being released all the time, then the energy for each single is even more fleeting. i.e. The artist moves on from it quicker. But if I’m a fan and I love the single I want to believe that the artist isn’t moving on from the song I love.
Maybe the next way it is will have better answers.
