As a fan…
A band is perhaps easier to believe in because there are least three or four people who already buy-in to what’s going on here.
But with a solo artist, it’s very clear who I’m suppose to pay attention to.
When I see a band I want to be in the gang.
When I see a solo act I want to be best friends.
As fans, the size of the artist entity matters. It’s not make or break (the music is make or break). But it’s an insight that provides further relational underpinning for marketing and moving forward.
