You write the song so that you can make a record.
You play a show so that you can impress all the right people.
You sign the deal so that you can get a big marketing budget.
You do the interviews so that more people will check you out.
So often the primary focus is on ‘so that’ rather than on the actual thing. There’s nothing wrong with acknowledging how the thing right now fits into a bigger plan and picture…but too often our whole world becomes one giant so that.
The thing will lead to the next thing on its own. Don’t forget to enjoy the thing while it’s happening.
