There’s all the pre-release build up you hear about the song before you hear the song itself…and songs have a hard time living up to that hype.
Why?
Because before you hear the song, the song can be as magical as you want it to be. Your imagination runs wild with expectations. Dreams of how great it’s going to be. You’ve felt the highs that music can give and everyone is saying that this song is going to take you there.
It’s too much pressure. Songs are smaller than that. And bigger than that.
A song is a little offering from the artist. Meant to be heard and experienced and then it’s over. But when done right it leaves the listener different than before they listened. Which is a miracle.
»» This is also why it’s easier to hype to kids and still exceed expectations…because they haven’t heard and seen and experienced all the music that an adult has. Their imagination for what a song could be is limited but ready to expand. If you can reach them with great music during this time, you will claim the spot in their mind associated with ‘Woah, I’ve never heard anything like this that made me feel like this before’.
