We don’t stop the movie halfway through...and yet that type of tension is what real life is all about.
It’s why we like the movie, the book, the podcast, and the show so much. It gives us what we so often can’t have ourselves…resolve. The full picture. The release. The reasons.
»» And when we do the hard work of adding tension and release to what we do, we’re tapping into a deep desire of our audience. A little slice of heaven.
