Tactics are fun to focus on because you can learn new ones quickly and implement them and see the change right away. And you should.
Presence (character, posture, purpose), on the other hand, is the thing underneath the tactics, the backbone, the strength…presence is what breathes life into the tactics. Presence is grown and modified much more slowly than tactics. It can rarely be rushed.
But a stronger presence will increase the effectiveness of your tactics much more than different tactics will.