It’s hard to make new fans when the people who aren’t your fans aren’t looking to become new fans of anything.
Familiarity feels less risky than new.
So if you take ‘getting new fans’ off the table, you’re left with the fans you have.
Play to your fans. Make things for them. It’s what you should have been doing all along anyway.
Current events have simply stripped away the other options and left you with the best option.
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Drop me an email: gabe@gabethebassplayer.com