If you get out a pencil and put a dot on a sheet of paper and then show someone the paper, their eye will automatically go to the dot.
We are drawn to contrast within boundaries. The dot within the boundaries of the paper.
So metaphorically speaking you might want to be the dot.
But the interesting next part is…what if there’s another dot? And who decides the size of the paper?
Within the confines of your industry or genre or category, it will always be your contrast that draws attention to you (and away from you :)
