I guess I mean the sad ballad more than the dreaded.
Because I love a good sad song.
The issue arises when the sad song becomes the hit song.
Here’s the thing…when people come to see you play live, they are excited to see you. But your hit is a sad song. And it’s hard to sell excitement and sadness in the same package.
On the other hand, you don’t want to make people feel sad while they’re at your show just so it matches up with the sad song you’re about to play.
So what do you do with an exciting show and a sad song? Well, I think this is a problem for you to get creative with…but I’ll take a swing at a line of thinking…
It’s hard to connect Excitement with Sadness. But it’s easy to connect Excitement and Hope. And then Hope and Sadness can easily co-exist right next to each other.
»» Similarly, it’s tough for the amazing specialty dessert shop down the street to bring in a breakfast crowd. People love indulging in sweets but there’s a time and a place and a flow and a story we tell ourselves about when we’re going to indulge. That’s why they add coffee to the menu and add their chocolate to the croissant…aka breakfast pastry. Now we can open for breakfast.
