There’s a lot of ads like this these days.
The best pants in the world.
The most comfortable office chair ever.
The ultimate athletic socks.
The only ski mask you need.
The last sweater you’ll ever buy.
Why advertise like this?
There is a desire for permanence. Or rather…we have an awareness of impermanence and it bothers us and these companies are offering the answer for what’s bothering us.
