If you run into the cashier who took your order at McDonald’s yesterday…the cashier isn’t going to remember you.
Likewise…if the fan from the front row last night sees you at the grocery store, you’re not going to remember the fan.
The cashier sees a lot of customers in a day….you only see one cashier.
The fan only sees one band in a day. You see a lot of fans.
It’s easier to remember specific people, places, and things when they’re an exception to your context and immediate surroundings.
A high schooler at a toy store.
A polo at a goth show.
A fur jacket at the construction site.
A Prius at a drag race.
A mohawk at a wedding.
A snowsuit in Applebees.
A bass player at the investment meeting.
